Skills & Competencies for Product/Brand Marketing Senior Manager

Product/Brand Marketing Senior Manager job profile

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JOB SUMMARY for Product/Brand Marketing Senior Manager

Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Senior Manager

Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image.

Product/Brand Marketing Senior Manager SALARY RANGE

BASE 50%
$180,492
TOTAL 50%
$206,880
Job Level
M03
Job Code
SM15000439
Education/Degree
Bachelor's Degree
Reports To
Director

Product/Brand Marketing Senior Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Senior Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Product/Brand Marketing Senior Manager

1 Job Family Competencies – Advertising
Proficiency Level -4
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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3 Product/Brand Marketing Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Senior Manager
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Senior Manager
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Product/Brand Marketing Senior Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Industry Knowledge
Proficiency Level -3
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Names the primary regulatory agencies of the industry.
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Level 2 Behaviors
(Light Experience)
Identifies internal and external resources that can provide additional industry knowledge.
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Level 3 Behaviors
(Moderate Experience)
Updates our organizational knowledge database to reflect the latest industry developments.
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Level 4 Behaviors
(Extensive Experience)
Raises peers' awareness of changes in industry environment and practices.
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Level 5 Behaviors
(Mastery)
Monitors industry changes and communicates impacts to the management team.
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3 Product/Brand Marketing Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Senior Manager
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Senior Manager
Proficiency Level - 5

Summary of Product/Brand Marketing Senior Manager skills and competencies

There are 0 hard skills for Product/Brand Marketing Senior Manager.
11 general skills for Product/Brand Marketing Senior Manager, Advertising, Brand Management, Digital Marketing, etc.
13 soft skills for Product/Brand Marketing Senior Manager, Business Acumen, Industry Knowledge, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Senior Manager, he or she needs to be skilled in Business Acumen, be skilled in Industry Knowledge, and be an expert in Planning and Organizing.

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